Love the "read your reviews" bit. I read my reviews, but I didn't think of reading through the lens of gleaning content creation ideas to further promote my book. Thanks!
Thank you. Wow. I appreciate knowing that the publishing world seems to be thinking more about their back log. Fiction often feels to me like it’s strayed into the fast fashion model. Like, I was shopping in the handmade stores finding well crafted work like Dickens and Austen but then I accidentally wandered into SHEIN and everything is cheap and insubstantial.
I love this! What a great and encouraging overview. As a trad as well as indie author, my own take-away about publishing is simple: write what you feel you must write versus what you think 'will sell'. Instead, ignore trends, write what burns inside you. Pitch it or publish, then sell and repeat. That is is the old-school definition of going viral. And think of writing and publishing as a job versus a destination with each book you bring into the world. One really wants consistent revenue not feast or famine. Writers should be dream weavers but also business-minded creative entrepreneurs.
National Geographic put tremendous effort into promoting my memoir, but after hardback and paperback tours I felt funny talking about my memoir all the time, so I essentially didn’t. I think it’s hard as an author (introvert) to be promotional (extrovert). The only way to do it without feeling ick is to try and make any engagement/community discussion helpful. As you mention in the article, engaging where the topic is already under discussion as with new movies etc. Great advice!
Since New York is a good 3000 miles from where I moved to in the Faroe Islands, this article was very helpful as a writer. Thank you to taking the time to share all the parts an author should take away from the 2026 US Book Show (and the publisher part was interesting to read as well).
It would be really interesting to know if there are any methods to community building that stand out, in particular. There are so many authors and book reviewers on Instagram, TikTok and Substack it would be interesting to hear if these community building advocates noticed any patterns on what works to stay visible.
Love the "read your reviews" bit. I read my reviews, but I didn't think of reading through the lens of gleaning content creation ideas to further promote my book. Thanks!
Reviews are definitely an underutilized marketing resource! I love how simple and actionable that tip was.
Me, too!
This was very insightful! Thank you so much for taking the time to share 👏🏻🙏🏻!
I’m so glad, thanks for reading!
Thank you. Wow. I appreciate knowing that the publishing world seems to be thinking more about their back log. Fiction often feels to me like it’s strayed into the fast fashion model. Like, I was shopping in the handmade stores finding well crafted work like Dickens and Austen but then I accidentally wandered into SHEIN and everything is cheap and insubstantial.
Brilliant. If I was a traditional publisher, I would assess splashy print and ebook new titles but do POD for backlist constant sellers.
Yes!
Such valuable information for those that couldn’t attend. Thank you. I have published in the medical field, but books are a different category.
I love this! What a great and encouraging overview. As a trad as well as indie author, my own take-away about publishing is simple: write what you feel you must write versus what you think 'will sell'. Instead, ignore trends, write what burns inside you. Pitch it or publish, then sell and repeat. That is is the old-school definition of going viral. And think of writing and publishing as a job versus a destination with each book you bring into the world. One really wants consistent revenue not feast or famine. Writers should be dream weavers but also business-minded creative entrepreneurs.
This is great information.
National Geographic put tremendous effort into promoting my memoir, but after hardback and paperback tours I felt funny talking about my memoir all the time, so I essentially didn’t. I think it’s hard as an author (introvert) to be promotional (extrovert). The only way to do it without feeling ick is to try and make any engagement/community discussion helpful. As you mention in the article, engaging where the topic is already under discussion as with new movies etc. Great advice!
Since New York is a good 3000 miles from where I moved to in the Faroe Islands, this article was very helpful as a writer. Thank you to taking the time to share all the parts an author should take away from the 2026 US Book Show (and the publisher part was interesting to read as well).
Thanks for this great roundup.
Yes, backlist is a smart focus. To readers, they are just “books.”
It would be really interesting to know if there are any methods to community building that stand out, in particular. There are so many authors and book reviewers on Instagram, TikTok and Substack it would be interesting to hear if these community building advocates noticed any patterns on what works to stay visible.